living room in the city

Every year, Anne & Max asks an artist to design their menu for the coming year, and in 2023 they asked me! For sustainability reasons, they didn’t want to print all four seasonal menu’s. So they offered their guests a short (physical) menu, the guests could scan with their phones to see the full (digital) menu. For those digital menu’s I animated four scenes, according to the seasons as well. As it’s Anne & Max core value to be ‘your living room in the city’. I envisioned a woman who who comes back to her favourite spot at her favourite Anne & Max again and again. In summer, she’s enjoying the big open window and a beer with her friends, in fall she’s there by herself reading a book.

I loved working on this project. My favourite moment was getting a DM from a dad because his 2 year old wanted to know if the round things in the green vase were lollipops. Yes, yes. Off course it’s lollipops :-)